Books by WSU faculty

Money

1. 

   Investment Madness: How Psychology Affects Your Investing and What to Do About It

   By John R. Nofsinger, WSU Assistant Professor of Finance

    

   From the publisher: It's your psychology. It's your emotions. As an investor, they're your biggest obstacles. They cut your returns, and raise your risks. It's about time you did something about it. Investment Madness will show you how. Drawing on the new science of behavioral finance, Dr. John Nofsinger shows you how to:

   • See through the "illusion of control" that makes you overconfident about your investments
   • Objectively evaluate the stocks and financial instruments you've inherited
   • Recognize the feelings of pride, regret, and herd behavior that lead to disaster
   • Improve your "mental accounting"—and your portfolio's diversification.

   Read a review from WSM