 In 2005, Portland's aerial tram was seriously behind schedule and faced
huge cost overruns. That's when Rob Barnard '84 "parachuted in." Photo
by Bill Wagner.
When Rob Barnard ’84 was earning degrees in architecture and
construction management, his professors scheduled project deadlines
and tests on the same day.
“What that was teaching you was time management, how to work
with a small amount of sleep and under pressure,” says Barnard, who
brought that work ethic home to Portland. During the next two
decades, the once-sleepy Rose City gained acclaim for innovatively
solving urban problems, including transportation woes that vex most
cities. Barnard’s blueprints are all over that reputation.
In magazine rankings last year, Men's Journal deemed
Portland the best place to live in the United States, praising its
“nearly flawless” public transit system; Prevention
christened it America’s best walking town; and Bicycling
named it the nation’s top place to pedal.
But in 2005, Portland’s reputation had seemed ready to
unravel.
The city was building the West Coast’s only aerial commuter tram
between Oregon Health & Science University on Marquam Hill to
former industrial land along the Willamette River. OHSU had agreed
to anchor that South Waterfront redevelopment with future
expansions there—-but only if the city built the tram, which would
provide a three-minute ride down the hill and over Interstate 5 to
connect the campuses.
Two years into the tram project, however, construction was
behind schedule and far over-budget, eventually reaching $57
million. OHSU officials were worried. Residents beneath the tram
route were incensed. Politicians were talking. The media was
frenzied. Careers were on the line.
That’s when Rob Barnard “parachuted in,” as one admirer
describes it.
Early in his career, the newest architect at Zimmer Gunsul
Frasca worked on the gleaming Portland Convention Center before
managing construction of a nearby MAX light rail station.
Vic Rhodes lured him to the city, where Barnard managed a series
of transportation-related improvements that renewed the once-frayed
Lloyd District into a commerce and entertainment mecca. Barnard
moved to the Eastbank Esplanade, transforming neglected riverside
real estate into an attractive pedestrian parkway. He was solving
the city’s worst railroad and roadway bottleneck when he was
assigned to take over the tram project in late 2005.
Rhodes, by then a private consultant, himself got caught in the
tram’s political blender. He made this parting recommendation:
“There’s one guy I know that can get the job done for you, and
that’s Rob Barnard.”
“His work ethic was borderline manic,” says Geoff Owen (’95 Civ.
Engr.), Barnard’s counterpart at tram contractor Kiewit Pacific Co.
in Vancouver. “He brings to the table a feeling of partnership
instead of one of antagonism.”
Barnard, in his own words, came in as an “agent for change” on a
project mired in cost overruns due to design upgrades and spiking
steel and concrete prices. Getting the tram back on track required
a realistic budget, sufficient staff, complex engineering
solutions, and a rededicated team.
Barnard handed over the keys to the tram December 1 last year,
two weeks ahead of schedule. Once the sleek Swiss-built aerial cars
took flight, the din of praise nearly drowned old criticisms. The
Oregonian editorialized that “. . . the tram will burnish
the city’s reputation for innovation and renovation.” The New
York Times called the ride “a thrill.”
Polite and diplomatic, Barnard refuses to lay blame and is eager
to share credit. “It’s not ‘The Rob Show,’” he says.
The stakes went beyond the South Waterfront, where a burgeoning
riverside community promises 10,000 jobs and 5,000 high-rise
condominium dwellers.
“If the tram hadn’t been built,” says Mark B. Williams, OHSU’s
South Waterfront director, “right now we would be in the middle of
a mega-lawsuit between OHSU and the city.”
That in turn could have stifled Portland’s progress.
“To do great things, you have to have partners. Nobody has a big
pot of money,” Barnard says. “It is just a tram, but it’s a symbol
for what the region does. We take a complex problem, look at
innovative solutions, pool our resources, and build it.”
Barnard is on to the next great thing, joining TriMet to manage
the transit agency’s expansion of light-rail service in downtown
Portland, part of a larger plan for light rail, including ambitions
to cross north into Vancouver.
“I would love the opportunity to work on those [projects] if
TriMet thought I was the right person to do it,” says Barnard, who
works five and a half days a week for his new bosses and Sundays
wrapping up the tram project. “I still have to prove myself and do
a good job.”
—Eric Apalategui
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